After working behind the scenes in freight logistics, Sasha Rauth is stepping into entrepreneurship with the launch of Sasha's Road Relief™, a new product designed to help truck drivers handle one of the industry's most common but least discussed problems.
Rauth previously worked for a technology-focused third-party freight brokerage company, where she coordinated loads for her customers between shippers and receivers. During that time, she says she developed a deep respect for the trucking community and gained firsthand insight into the daily hardships drivers endure.
“One issue kept coming up over and over again — drivers not having access to bathrooms,” said Rauth. “Whether they were stuck in traffic, waiting hours at receivers, or parked overnight with no facilities nearby, it was something affecting drivers constantly.”
Rauth says the issue goes beyond convenience and can directly affect a driver’s income and performance.
“In trucking, even short delays can create missed appointments, service failures, or late delivery chargebacks,” she said. “Drivers are under enormous pressure to stay on schedule, and something as basic as finding a restroom can become a real operational issue.”
That experience led Rauth to develop Sasha’s Road Relief™, a portable disposable urine bag specifically designed for truck drivers.
The product includes absorbent technology, odor control, leak-resistant sealing, and a compact design intended for use inside truck cabs during emergencies.
Rauth says her inspiration came not only from the drivers she worked with, but also from her grandmother, who operated a successful garbage and trucking company years earlier.
“She built a business in the trucking world when women rarely entered the industry,” Rauth said. “Her work ethic and confidence made me realize there’s always room for people willing to solve real problems.”
As the trucking industry continues to face driver shortages and increased operational pressure, Rauth believes more attention should be placed on improving the quality of life for drivers.
“Drivers sacrifice a lot to keep freight moving across America,” she said. “I wanted to create something practical that shows respect for what they go through every day.”